Post on social media to promote your workshops. Keep your posts short, and when possible, include a picture (from the public domain or with permission) that relates to what you will be doing in the workshop.
For instance:
“Build your baby’s vocabulary, overall skills, and brain power while having fun! Come to the Mother Goose on the Loose: Hatchlings – In the Nest workshops on days, dates at time at the library. For parents with babies from birth to 4 months; call phone number today to register.”
One week later, follow up with another post:
“Have you registered yet for the Hatchlings – In the Nest workshops on days, dates at time at the library? Call us at phone number and join us for fun, early literacy building activities. Add in the information regarding who should come… parents with babies from birth to 4 months.”
One week before the workshop, post again:
“Come to the amazing Hatchlings: In the Nest workshops on days, dates at time at the library. Register at phone number and join in the fun. For parents with babies from birth to 4 months.”
- Post on Facebook, Twitter, Instagram, TikTok, and any electronic newsletters, library blogs or other media.
- Ask your community partners to post on their social media; this has been an effective way to draw participants!
- Ask library uses to share the posts on their social media accounts as well, to reach people who aren’t yet library users.
- Consider translating your message into other languages used in your community and posting those as well.
- Use a hashtag for your library (#[YourLibraryName]).
- Make a short promo video for Instagram or TikTok.